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Last updated: 30 September 2026

This Privacy Policy explains how AAA Sports Memorabilia Limited collects and uses personal information when you visit aaasportsmemorabilia.co.uk, place an order, contact us or sign up for marketing. It also explains your choices and how to exercise your privacy rights.

1. Who we are

AAA Sports Memorabilia Limited is the controller of the personal information covered by this policy. This means we decide why and how that information is used for our business. Our company number is 10874254.

Contact us about your privacy at info@aaasportsmemorabilia.co.uk, by telephone on 01695 317817, or by post to AAA Sports Memorabilia Limited, Unit 11 Seddon Place, Skelmersdale, WN8 8EB, United Kingdom.

Our use of personal information is subject to applicable data protection law, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations, as amended.

2. Information we collect and where it comes from

The information we collect depends on how you interact with us. It can include:

  • Contact and account information, such as your name, email address, telephone number, billing and delivery addresses, and details associated with an account you create.

  • Order and transaction information, such as the items you buy, delivery instructions, payment status, refunds, returns and correspondence about your purchase.

  • Information you provide in enquiries, support messages, complaints or reviews, including any photographs or documents you send us.

  • Marketing and privacy preferences, including whether you subscribe, unsubscribe or accept particular cookies.

  • Technical and usage information, such as your IP address, browser, device information, pages viewed and interactions with the website, subject to the cookie choices and legal requirements described below.

We receive information directly from you, through the operation of our website, and from services involved in your transaction, such as Shopify, payment providers and delivery companies. If another person places an order for delivery to you, they may provide your name, address and delivery contact details. We use those details to fulfil the delivery and handle related queries, not to add you to marketing lists.

Payment providers handle payment information needed to process your chosen payment method. We receive transaction information needed to manage your order, reconcile payments and deal with refunds or disputes. The relevant provider’s own privacy notice explains its processing.

Where information is needed to process an order or respond to a request, we will explain this when collecting it. Without the necessary details, we may be unable to complete the purchase, deliver your items or resolve your enquiry.

3. How we use information and our lawful bases

We use personal information for the following purposes. The lawful basis depends on the particular activity.

Orders and customer accounts. We use contact, account and transaction details to accept and fulfil orders, arrange delivery, administer requested accounts and handle returns and refunds. Our basis is performing our contract with you or taking steps at your request before entering a contract.

Customer enquiries and complaints. We use your contact details and communications to respond and resolve problems. Our basis is performing a contract where the query concerns your purchase, or our legitimate interest in providing customer service for other enquiries. We also process complaints where required by law.

Accounting and legal obligations. We retain and use relevant transaction and correspondence records to meet applicable tax, accounting and other legal requirements. Our basis is compliance with legal obligations.

Security and disputes. We use relevant account, transaction and technical information to protect the store, investigate suspected misuse or fraud, and establish, exercise or defend legal claims. Our basis is our legitimate interest in protecting customers and our business, or a legal obligation where applicable.

Email and other direct marketing. We use contact details and preferences to send relevant offers and product updates. We rely on consent, or our legitimate interests where the law allows marketing to existing customers under the conditions explained below.

Website measurement and advertising. Where enabled, we use technical and browsing information to understand website use and measure or personalise advertising. We rely on consent where required. Any use of a statutory cookie exception must meet its conditions and be explained in our cookie information.

Where we rely on legitimate interests, we consider the effect on your privacy and whether your rights override those interests. You can object as explained below.

4. Marketing and your choices

We send electronic marketing where you have agreed to receive it, or where a permitted existing-customer exception applies. For that exception, we must have obtained your details directly during a sale or negotiations for a sale, market our own similar products or services, and have given you a clear opportunity to opt out both when collecting your details and in each message.

You can stop marketing at any time using the unsubscribe option in a message or by contacting us. Opting out does not stop essential messages about an order, payment, delivery, return or account security. We may retain a minimal suppression record to respect your choice.

Signing up for marketing is optional and is not required to buy from us. Where we rely on consent, you can withdraw it without affecting the lawfulness of processing carried out before withdrawal.

5. Cookies and similar technologies

Our website uses cookies and similar technologies to support functions such as the shopping basket, checkout, security and your privacy preferences. Depending on the services enabled and your choices, other technologies may be used for website measurement or advertising.

We request consent before using technologies that require it. You can accept or reject optional categories and revisit your choices using the cookie controls on our website. Refusing optional cookies does not prevent you from making a purchase, although some optional features may be unavailable.

Our Cookie Policy explains the technologies in use, their providers, purposes and durations, and how to change your choices. If we rely on a legal exception for a particular use, we explain that use and provide any required way to object. We do not treat continued browsing as consent.

6. Who receives your information

We share relevant information where needed with the following categories of recipients:

  • Shopify, which hosts our online store and supports ecommerce functions.

  • Payment providers, delivery companies and other services needed to process and fulfil your order.

  • Technology, hosting and support providers that help us operate and secure the business.

  • Email marketing, review, analytics or advertising providers, where used and subject to the permissions and lawful bases described in this policy.

  • Professional advisers, insurers, public authorities or courts where needed for legal obligations, disputes or the protection of rights.

Service providers acting on our instructions are required to protect information and use it only for the agreed purposes. Some recipients, including certain payment services, also act as independent controllers for their own purposes. Their privacy notices apply to that processing.

Shopify processes personal information when you browse or buy from our store. Information about Shopify’s own processing and your choices is available at https://www.shopify.com/legal/privacy/consumers and https://privacy.shopify.com/.

7. International transfers

Shopify and other service providers may process personal information outside the United Kingdom. When we make a transfer that is restricted by UK data protection law, we must ensure an appropriate legal transfer mechanism is in place. Depending on the destination and circumstances, this may include UK adequacy regulations or approved contractual safeguards together with the required assessment and protections.

You can contact us for information about the safeguards relevant to your data, including how to obtain a copy where applicable. Information may be redacted to protect confidential details or other people’s rights.

8. How long we keep information

We keep personal information only for as long as needed for the purpose for which it was collected, taking account of legal requirements and any continuing need to resolve disputes. In particular:

  • Order, payment and accounting records are retained for the applicable statutory record-keeping periods and, where justified, while needed to deal with related claims.

  • Customer service and complaint records are kept while the matter is being handled and for a justified period afterwards, based on the issue and applicable legal requirements.

  • Account details are retained while needed to provide the account and associated services. Information needed for separate legal obligations may remain after an account is closed.

  • Marketing details are kept while there is a valid basis to contact you. A limited record of an opt-out may be retained to prevent further unwanted marketing.

  • Cookie and technical data are retained in line with their stated duration and purpose. We delete or anonymise information when there is no longer a justified need to keep it.

9. Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure. Access is limited to people and providers who need the information for their work. No online service can guarantee absolute security.

10. Your rights and how to contact us

Depending on the circumstances and applicable law, you can ask us to provide access to your personal information, correct inaccurate information, erase information, restrict its use or provide a portable copy of information you supplied. You can also object to processing based on legitimate interests and withdraw consent where that is our basis. These rights are subject to legal conditions and exemptions.

You have an absolute right to object to the use of your information for direct marketing, including profiling related to that marketing.

To make a request, contact info@aaasportsmemorabilia.co.uk or use the telephone or postal details above. You do not need to use a particular form or legal wording. We may request information reasonably needed to verify your identity or clarify your request.

We normally respond to rights requests within one month, subject to the statutory rules on calculating the response period and permitted extensions. If an extension applies, we will explain it. Requests are normally free of charge; where the law permits a fee or refusal, we will explain the reason.

11. Privacy complaints

If you are concerned about how we handle personal information, contact info@aaasportsmemorabilia.co.uk. You can also complain by telephone or post using the details above. Please give enough information for us to understand the concern, but do not send unnecessary sensitive information.

We will acknowledge your complaint within 30 days, investigate it appropriately, keep you informed and tell you the outcome without undue delay. We may contact you for further details where needed.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator. Visit https://ico.org.uk/make-a-complaint/ or call 0303 123 1113. You do not lose that right by contacting us first.

12. Changes to this policy

We may update this policy to reflect changes in our services, processing or legal requirements. The latest version will appear on this page with its last updated date. Where required, we will provide additional notice or obtain consent before making a relevant change to how we use your information.